Privacy Policy
New Zealand Rugby Commercial LP Privacy Statement
Your privacy matters to us
This privacy statement sets out how New Zealand Rugby Commercial LP (NZRC) ("we", "us" or "our") will collect, store, use and share personal information about our customers, including users of our online services (including our websites and apps) and rugby fans ("you" and "your").
NZRC is a subsidiary of New Zealand Rugby Union Incorporated (NZR) and is responsible for the commercial operations of NZR, including marketing to and communicating with our customers.
Both NZR and NZRC are committed to managing your personal information respectfully and lawfully.
From time to time NZRC may make changes to the way it handles personal information, to reflect changes in the law or our business operations. If so we will amend this privacy statement, and take appropriate steps to ensure that any material changes are communicated to you (for example by sending you an email or publishing a message on our website).
This statement does not apply to the practices of companies and/or other entities that NZRC or NZR does not own and/or control. We may offer links from our own websites or apps to third parties' websites. If you visit one of these linked websites, you should review their privacy and other policies. We are not responsible for the policies and practices of third parties or linked websites which are not owned and/or controlled by NZRC.
What kinds of personal information does NZRC collect?
We collect personal information directly from you when you interact with us. We take care to collect only the personal information we need to meet our legitimate interests in delivering services and running our business.
Depending on the situation, this may include the following types of personal information:
your name, age, date of birth, billing and/or shipping address, email address, gender, occupation and telephone number
any information you provide to us through feedback or surveys
any other information you may choose to share with us
information about which teams and/or players you support
information about your communication and marketing preferences
communications between us (eg questions asked using our website contact form)
credit/debit card information and other payment details including voucher codes
your ticket purchase and game attendance history, and
photos or video of you from events organised by NZRC, from social media, or television broadcasts related to New Zealand rugby teams
In some cases we may collect personal information about you from third parties, including:
when you choose to create an account or register for a product or service via our websites or app.
when a third party has your authorisation to disclose your personal information to us, such as when you buy merchandise through our online agent or when you interact with our promotions,
when you interact with our content or advertisements on social media platforms, including by submitting your information through lead generation forms on those platforms,
when you buy tickets to our rugby matches through our ticketing partners, or contact them about our rugby matches, or when we receive your personal information from competition partners, other rugby unions, or tournament organisers in connection with rugby events (including overseas tours and series) or promotions. This information will usually include your name, address, phone number, email address, transaction details, marketing preferences and any other information you may choose to share with such partners. This information will be used by us for the purposes set out in this privacy statement.
When you use our websites or other online services we may also collect personal information about you in the following categories:
usage and preferences - information about how you interact with our websites and app, including the pages you visit, your preferences and settings that you choose, and your engagement with our communications. We may do this through the use of cookies, tags, software development kits (SDKs), and other similar tracking technologies that uniquely identify you,
device information - information about your mobile device such as the hardware model, operating system, preferred language, unique device identifier and mobile network, and
other information - your IP address (including any country an IP address originates from), access dates and times, browser type and pages visited when you interact with our websites
When you use our websites and app, we use analytics software provided by third parties to collect information about the type of device you use, its operating system, your geolocation (depending on your device settings and permissions), and browsing and usage data such as how often you use our online services and how you interact with our content.
When you register or log in to your account via our websites or app, we will be able to identify you, and will collect information about your device, and your usage of and activity on our online services.
Depending on your personal device permissions and settings, we may collect information about your general location (such as from your IP address) and use this to tailor content to your region.
We may use cookies, device identifiers and similar technologies to recognise you across our websites, apps and services, including across different sessions, devices and platforms. Where you create an account, sign in, register for an event or otherwise identify yourself, we may associate information collected from your previous interactions with our services with your profile to improve your experience, personalise content and communications, and better understand fan engagement.
How does NZRC collect personal information?
We may collect personal information about you when you:
purchase tickets for rugby matches in New Zealand or overseas (including tours and series hosted by other unions or tournament organisers)
purchase goods or services, for example, paid subscriptions through our streaming service
enter competitions and promotions
attend rugby hospitality events
subscribe to our membership programs or newsletters
access our websites, apps or social media platforms, or
when you interact with our content or advertisements on social media platforms, including by submitting your information through lead generation forms on those platforms. The information collected will depend on the form but may include your name, email address, and other details you choose to provide.
How does NZRC use personal information?
Where you have registered for a NZRC online service and/or given consent to receive communications from us we will use your personal information to provide you with services, offers and/or communications, which may include:
offers or promotions from commercial partners of NZR or NZRC
news, offers & promotions from NZR or NZRC that we think you'll be interested in, including live score updates and other push notifications
information about ticketing, hospitality or travel packages
offers from the NZRC official retail stores, and
content recommendations
We may also use your personal information (including information from users who have not opted in to receive marketing communications) and may combine information collected through your interactions with NZRC over time for the following purposes, where permitted by applicable law:
for our internal administrative, planning, analytics, and service improvement requirements, including combining information collected through our websites, apps, events, competitions, communications and other interactions, generating insights, segmentation, and statistical analysis to better understand our fans and improve our services
to assist with any calls or enquiries you make to us
to allow you to use and enjoy the functionality of our websites and other online services
to provide you with goods and services
to administer and improve our websites and other online services for your use, including customisation based on your preferences
To facilitate your participation in, attendance at, engagement with, and the administration of rugby events, tours and competitions, and to develop audience, participation and fan engagement insights, including in collaboration with other rugby unions, tournament organisers and competition partners.
to create custom and lookalike audiences for digital marketing purposes, including by sharing hashed or anonymised data with social media platforms for audience matching and retargeting
to compile and analyse statistics, trends and online behaviour
to meet legal requirements and manage business risk
for any other purpose we tell you about and/or obtain your consent for when we collect your personal information, and
for any other lawful purposes (including those authorised by the Privacy Act 2020).
Who does NZRC share personal information with?
To meet the purposes set out above, we may disclose your personal information to:
our employees, where they need access to personal information to do their jobs
NZR, where they need access to personal information to perform their functions or to develop audience, participation and fan engagement insights
our professional service providers such as our lawyers and accountants
other trusted third parties that we use for the purposes set out above in the ordinary operation of our business (such as our information technology providers and payment processing organisations)
Other rugby unions, tournament organisers and competition partners, which may be located in New Zealand or overseas, involved in rugby events, tours and competitions in which New Zealand rugby teams participate. We may share personal information with these organisations to facilitate the delivery and administration of events and competitions, to support audience, participation and fan engagement insights, or where you have consented to receive communications from them, or
to other agencies as required or permitted by law
If we utilise the services of third parties and disclose your personal information to those third parties for the purposes set out above, we will require those third parties to protect your personal information from unauthorised use and disclosure.
We may use the services of third parties located in countries other than New Zealand and we will take reasonable steps to ensure that such overseas third parties manage and protect your personal information in accordance with the Privacy Act 2020 and other relevant privacy laws.
We do not sell, rent or lease your personal information.
Does NZRC use cookies and analytics?
Yes we do. Cookies are small pieces of information that are stored by your browser on your computer's hard drive and are used to record how you navigate our websites and the All Blacks App on each visit, including providing us with information about pages and advertisements (including click through from emails) which have been viewed, how frequently particular pages are visited and the most popular areas of our websites/the app.
We use cookies to enrich your experience of using our websites and the All Blacks App by allowing us to develop and improve our websites to reflect your interests by tailoring what you see to reflect what we have learned about your preferences during your visits. This will mean some of your stored browsing history can be accessed by us.
In addition to cookies, we may use analytics and marketing automation tools including, but not limited to, Google Analytics, Google Tag Manager, software development kits (SDKs), social media retargeting pixels (such as those provided by Meta and X (formerly Twitter)) and other similar tracking technologies throughout our websites and app to understand and optimise user experience and to improve our advertising and communications. This tracking software collects and analyses certain types of information, including cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behaviour and usage information, email and push notification engagement data, and other similar information.
We and any of our third-party analytics service providers may:
use cookies to anonymously track and target advertising based on your browsing behaviour, and
use the cookies of that analytics service provider together with the cookies of another analytics provider to inform, optimise, and serve ads based on a user's past visits to this website.
Click here for more information on how we use cookies.
Turning off cookies and opting out of analytics
You do not have to accept cookies and can change your browser settings to prevent cookies being stored on your computer. But if you do turn cookies off this will limit the service that we are able to provide to you and may affect your experience.
For further information on cookies and how to switch them off see www.allaboutcookies.org.
You can opt-out of Google Analytics using the ads settings at www.google.com/settings/ads.
How do I opt out of receiving communications from NZRC?
At any time you may opt out of receiving any marketing communications from us by using the methods below. Please note that even if you opt out of marketing communications, we may continue to use your personal information for non-marketing purposes (such as analytics, service improvement, and operational communications required for the running of our business, including providing information about products you have purchased or subscriptions you have), where permitted by applicable law. You may opt out by:
logging into your account and updating your communication preferences, or contacting us using the details below to request deletion of your account
contacting us in writing using the contact details below, or
using the unsubscribe link in any email we send you
Push notifications can be managed through your device settings. Disabling email or other marketing communications from NZRC will not automatically disable push notifications. If you no longer wish to receive push notifications, you can update your notification preferences through your device settings.
If your personal information has been shared with another rugby union, tournament organiser or event partner, opting out of NZRC communications will not automatically unsubscribe you from communications sent by that organisation. To stop receiving communications from that organisation, you will need to update your preferences directly with them.
How does NZRC retain and protect personal information?
We may retain personal information about you electronically and in hard copy records. We will retain personal information only for as long as we have a lawful purpose to use it, and we take all reasonable steps to destroy or de-identify personal information that we no longer need.
We take all reasonable steps to protect the personal information we hold from misuse, interference and loss and from unauthorised access, modification and disclosure.
If a privacy breach occurs (for example your personal information was shared with unauthorised persons) and the breach may cause you serious harm we will notify you and the Office of the Privacy Commissioner or other relevant regulator.
What are my privacy rights?
You have the right to request access to, or correction of, personal information we hold about you at any time. You can do this using the contact details shown below.
We are part of a global rugby community, and process personal information about people from all over the world. Depending on where you are, you may be entitled to additional privacy rights under applicable privacy and data protection laws.
For example, if you are located in the European Economic Area or the United Kingdom then you also have the right, in certain circumstances, to:
withdraw your consent for processing or
request your personal information be erased
require your personal information to be provided to you or transmitted to another entity in a machine-readable format
object to processing of your personal information (including for direct marketing) and to not be subject to automatic processing (including profiling), and
complain to your local supervisory authority
If you are located in the USA then, depending on which state you are in, you may also have the right to request us to delete your personal information or to stop sharing it with others (such as our service providers).
If you are located in Japan you can ask us to delete your personal information or to stop using or sharing it, and can also ask to know who we have shared your personal information with.
If you wish to exercise any of your privacy rights or are unhappy with any aspect of how we have handled your personal information, please contact us on the contact details shown below.
You also have the right to complain to the New Zealand Office of the Privacy Commissioner or any other relevant privacy regulator.
How can I raise a privacy concern with NZRC?
If you have concerns about the way NZRC has managed your personal information, or you think that we have breached the Privacy Act or other privacy or data protection laws, let us know using the contact details below.
Our Privacy Officer will investigate your concerns and do our best to resolve the matter with you.
